with eyes open wide
Say what? I know it’s shocking to see a huge name brand actually trying to find ways to harness alternative energy, but let’s focus on the impact here.
First of all, I have no idea what the engineers are talking about behind the science of how this works, but it is a very powerful idea. Secondly, we have no idea how much a tire like this could cost.
BUT, the fact that it is being considered and millions of research dollars are going into this project is a big step in the right direction!