with eyes open wide
Advertising affects everyone, especially young people. We develop our tastes from our surroundings and what’s “popular”.
A hot issue in the past few years has been diversity in the media. We need more views of beauty – not just the typical white skinny girl. There are many many changes that need to be made in the advertising arena and this all starts with the modelling and fashion industries.
Bethann Hardison is a retired model and model agent and her influence on fashion designers has been paramount to changing the diversity on the fashion runways.
You may not realize this, but models typically get their start on the runway. From there, models are noticed and are given editorials and advertising contracts if they do a good job on the catwalk. So clearly it’s important that all races are exposed on the runway so that they can be picked up and given broader advertising jobs which reach the entire world.
Additionally, diversity on the runway shows that these clothes are being made for EVERYONE, not just rich white girls. Fashion should be approachable and everyone should feel like they are good enough to wear and buy the clothes.
My hat is off to Bethann Hardison for her tireless work. However, she won’t be around forever and there is still lots of work that needs to be done with this issue. I encourage you to check out the interview below for more details from this conversation.