with eyes open wide
I think most of us are familiar with the TOMS brand by now, but maybe you don’t know what they really do and why they do it.
Their business model is coined “One for One” meaning for every pair of shoes or sunglasses or coffee sold, one pair of shoes or sunglasses is donated to a person in need or a week of clean water is provided to a person in need.
The company has sold over 10 million pairs of shoes and has restored sight to over 175,000 people. The coffee project was just started this year, but has lofty goals too.
I think what’s even more important about this company is it might be the first to show everyone that YES this type of business is possible and profitable! So many people have the intention of doing good, but they are scared to take the leap and create a company that gives away SO much. This is a perfect example that good will prevail and we shouldn’t be so afraid to jump.