naïve to cultured

with eyes open wide

Check this out: Selling Sustainability Ted Talk

Ohhh I have a new crush! Nothing swoons me better than a man whose heart is set on sustainability. Steve Howard is the King in this arena.

He is now working for IKEA (after a career studying sustainability) and in this Ted Talk, he implores big business to make a change to their sustainability practices. I truly hope that one day our children will live in a world that doesn’t even PRODUCE plastic, styrofoam, incandescent lightbulbs, etc. if they can’t be recycled (and of course there will be a worldwide effective recycling initiative).

Steve Howard: ¡Todos a vender la sostenibilidad! | Video on


One comment on “Check this out: Selling Sustainability Ted Talk

  1. Pingback: TED and unrealistic expectations | SelfAwarePatterns

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This entry was posted on December 30, 2013 by in Sustainable Living/Environment and tagged , .
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